New account died on day three and I changed four things at once like an idiot

day 1 - account approved, ran one campaign, $40, everything fine day 2 - added 3 more campaigns, swapped the payment card to a different one, changed the business name on the profile, raised daily budget from 40 to 250 day 3 - permanently disabled, no appeal option

i know. i KNOW. everyone is going to tell me i changed four things and can't tell which one did it and you're right

but genuinely which one is the one? if i had to pick one of those to never do again what is it

the business name. everything else is a pattern, that one's an identity change

grindstone has it and I'd rank the other three under it, because you asked for an order and nobody ever gives one.

1. Business name change on a three-day-old account. This is the worst thing on your list by a distance. A profile edit on a young account triggers a re-verification path rather than an ad review, and re-verification on an account with no history has nothing to weigh against the change. On an account with six months and clean spend it's usually survivable.

2. Payment method swap on day two. Second worst, and worse than people think. The card is one of the strongest identity signals on the account and changing it before the first billing cycle has completed means they never got to confirm the original. Two identities, zero confirmations.

3. 6x budget increase. Bad but rarely fatal on its own. It gets you a review, not a ban.

4. Three campaigns added. Almost irrelevant unless the creatives were the problem, in which case it's the only thing that mattered.

The caveat is that these compound rather than add. Any one of them on day two is a flag. Three of them in one afternoon is a story, and the story is that the account changed hands.

Which is what it looked like. That's the actual answer to your question.

FWIW the thing to fix isn't which of the four. It's that you have no way of ever knowing, and that's a process problem you'll keep having.

One change per day, logged with a timestamp, on every account. Takes a text file. When something dies you can at least look at the last three entries instead of guessing on a forum.

IME people who run accounts like infrastructure — change log, one variable at a time, known-good baseline — lose fewer of them, and it's not because they know a secret. It's because they can tell the difference between a thing that killed an account and a thing they happened to do that week.

Business name is correct answer. I do this once on account with two months history and survive, on new account never again.

Anyway why you change it on day two? Should be right before you start.

because i set it up in a rush and typed the name wrong. genuinely that's the whole reason. one letter

Killed by a typo you fixed.

i've changed a business name on day one probably four times. no wonder

Ranking those four confidently implies you've isolated them. Have you actually lost accounts to a name change alone, or is that inference?

Partly inference, and it's fair to ask.

What I have: over about three years I have changed a business name on roughly a dozen accounts at various ages. Three of those were under two weeks old and all three were gone within 48 hours. The rest were older and one of those was restricted, not banned, and came back.

That's not isolation, because I wasn't running a test, I was running a business. But three out of three at the young end and one of nine at the old end is a strong enough pattern that I'll keep giving the advice.

The payment card ranking is weaker and I'd downgrade it if pushed. I've swapped cards on young accounts more times than I've changed names and I couldn't give you a clean number.