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Started 17 Oct 2026 · 11:41 · 5 replies · 445 views
In 2023 you could pump out AI content and it would rank. Now I'm seeing AI-heavy sites getting deindexed.
Google's AI detection has gotten much better. The question is whether there's still a place for AI content if you edit it heavily, or if it's dead entirely.
Deindexing for the worst cases, ranking drops for the rest. The pattern is clear: sites with 100% AI content are being targeted.
Depends what you're running, but AI content still works if you use it as a base and edit heavily.
The sites getting deindexed are the ones using raw AI output without human review. If you rewrite 50%+ of the content and add unique insights, it's indistinguishable from human-written.
I use AI for research and outlines, then write the content myself. It's faster than writing from scratch but the final output is human. That approach still ranks fine.
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