14 Oct 2026 · 15:18#1
Been running CPM on push ads for nutra and getting decent results. Hearing that CPA might be better if you can get approved.
- Is CPA actually available for nutra in 2026?
- If so, does it outperform CPM on ROI?
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cpa vs cpm — which actually works better for nutra?
Started 14 Oct 2026 · 15:18 · 5 replies · 234 views
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Ran both on MegaPush in Q2.
| Model | Spend | Conversions | Cost per conv | ROI |
|---|---|---|---|---|
| CPM | $3,200 | 52 | $61.54 | 68% |
| CPA | $2,800 | 38 | $73.68 | 42% |
CPA converted less but cost per conversion was higher. The CPM campaign had better targeting control.
4 thanks
I prefer CPM because I can control the creatives! With CPA you're at the mercy of the network's optimization
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