It is 4am and I have just done something so stupid I need to tell strangers about it instead of sleeping.
Was rebalancing a campaign. Meant to set the daily cap to 60. Typed it into the lifetime field instead and set the daily to what I'd meant as the lifetime. Went to bed extremely pleased with myself.
Woke up nine hours later to £1,140 spent on a widget set I'd already decided to kill and a CPA that made me laugh out loud in a bad way.
So make me feel better. What's the dumbest 4am thing you've done that actually cost you money? Real numbers please, I need company!!