google pushed another update today — anyone seeing ranking shifts?

Saw my main site drop 12 positions starting about 0200 UTC today. Checked the usual trackers and they're all showing the same pattern — big volatility in the health and finance verticals.

This is the third update this month. Google used to do one or two major updates a year. Now it's every other week.

Anyone else getting hit, or is this just my PBN footprint catching up with me?

pbn footprints are permanent

I know — I've been doing this since 2014. But this drop happened overnight, not gradually. That's an update, not a deindex.

Seeing similar volatility on my end. Running about 20 sites across different niches and 6 of them dropped yesterday. The ones that dropped are all heavily reliant on guest posts, which Google has been targeting for months.

The ones that stayed stable are the ones with more natural link profiles — social signals, some direct traffic, mixed anchor text.

The pattern I'm seeing: guest post networks got hit, PBNs got hit, but sites with aged domains and real content are holding.

Depends what you're running, but the spammy tactics that worked in 2020 are done. Google is getting better at detecting unnatural link velocity.

What's your anchor text distribution?

About 60% branded, 30% partial match, 10% exact match. That used to be safe.