Started 19 Oct 2026 · 08:55 · 6 replies · 189 views
Sorry if this is the wrong section, I looked around and this seemed like the place for basic questions.
I have $500 to start with and I want to test a nutra offer on push ads. How much should I spend on the first test to get meaningful data?
Some people say $50 is enough, others say I need $200. I don't want to waste money but I also don't want to under-test and miss a winning offer.
Depends on the CPM, but here's a framework:
| Spend | Impressions (at $0.01 CPM) | Conversions (at 1% CTR, 2% conv) |
|---|---|---|
| $50 | 5,000 | 1 |
| $100 | 10,000 | 2 |
| $200 | 20,000 | 4 |
At $50 you get one conversion — that's not enough data to make a decision. At $200 you get four conversions, which is still thin but better.
My advice: start with $100. If it shows promise, scale to $200. If it's dead at $100, move on.
My friend, I started with $50 and it was a waste. I didn't get enough data to know if the offer was good or bad. With $100 I got better results. Listen to MetricsOverMagic.
I'd be happy with breaking even on the first test, then scaling from there.
Breaking even on a first test is unrealistic. Expect to lose money on tests. The $500 is tuition, not an investment.
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