Final run of my eleven, eight months after the first table. Nothing bought or renewed in between, so this is decay rather than a portfolio.
| Host type | n | Live and stable | Fell 50%+ | Gone from index |
|---|---|---|---|---|
| Rented subfolder, bulk | 4 | 0 | 0 | 4 |
| Sponsored section, editor-reviewed | 3 | 0 | 2 | 1 |
| Single editorial page | 4 | 2 | 2 | 0 |
Every row got worse. The middle row is effectively finished. The bottom row is now half down.
What I want to flag, because it cuts against the thread's assumption: two of my four single editorial pages are on hosts with no rental operation anywhere on the domain, and one of those two is among the ones that fell. So the contamination story explains some of it and not all of it.
My read, and it is a read: the whole category is losing value gradually and everyone is looking for a policy explanation for what might just be paid placements becoming worth less every year, the way every link type has since I started measuring anything.
Eight months, eleven URLs, one person's clients. Somebody with a hundred should be doing this instead of me.