push ads ctr dropped from 2% to 0.5% this week

Running push ads on MegaPush for nutra. CTR was steady at 2% for weeks, then dropped to 0.5% starting Monday.

Same creatives, same GEO, same offer. Nothing changed on my end.

Is this a platform issue or did something change with the audience?

refresh the creatives

Did you check if your impressions are still going to the same devices?

Same targeting settings. Android only, US and CA.

Same thing happened to me! My CTR dropped suddenly too. Might be ad fatigue

Ad fatigue on push ads is real. The same users see the same notification and stop clicking.

Impressions	CTR (new)	CTR (fatigued)
0-50k	2.1%	2.1%
50-100k	1.8%	1.5%
100k+	1.2%	0.5%

You need to rotate creatives weekly on push, not monthly.