Same offer on two networks and the payouts are 30% apart — which one is lying

found the same offer on two networks today, identical landing page, identical flow, i checked the source and even the form IDs match

network A: $28 network B: $37

that's a 32% difference on literally the same thing. either A is keeping a massive spread or B is going to scrub half of them right?

about to move everything to B unless someone stops me

neither is lying. they're different deals with the same advertiser

Check the geo restriction first, actually this is where the difference usually hide.

The headline payout is one of five numbers and it's the least interesting one. What you want is effective revenue per hundred clicks, and you cannot get that from a dashboard, you have to run it.

What differs between two networks carrying the same advertiser:

Variable	Effect
Payout	the number you're looking at
Approval or scrub rate	can move effective by 30% on its own
Cap and pacing	a high payout you can only run to 40 a day is not a high payout
Hold and clawback window	changes when it's yours, not whether
Geo or source restrictions	B may pay 37 on tier 1 only

My honest guess on your specific case, and it is a guess: B is a smaller network buying volume to hit a tier with the advertiser, and the 37 will be 31 in six weeks. That's the most common shape of a 30% gap.

Don't move everything. Send B 25% for two weeks, hold the rest on A, and compare net paid per hundred clicks after the first payment clears. That's a fortnight and it costs you almost nothing.

Agreed on the split test, and one thing to check before you even do it: whether the advertiser dedupes across networks.

If the same lead can be submitted through both and only one gets counted, running both simultaneously on the same source can knock a chunk out of your approvals on whichever one loses the race. It's not common but it's not rare either, and it makes a clean split test read as B scrubbing when it isn't.

Ask both managers whether there's cross-network deduplication on the advertiser side. One of them will tell you.

How long has network B existed?

...their domain is from february. ok i see where this is going. splitting 25% like metrics said and keeping my mouth shut