Ran some numbers from Q3 2026 across different verticals. These are on push traffic, tier 2 GEOs.
| Vertical | Impressions | Clicks | Conversions | Conv Rate |
|---|---|---|---|---|
| Nutra | 125,000 | 1,250 | 28 | 2.2% |
| Dating | 98,000 | 1,176 | 19 | 1.6% |
| Sweepstakes | 210,000 | 3,150 | 52 | 1.7% |
| Crypto | 45,000 | 675 | 8 | 1.2% |
The numbers are lower than 2024. Conversion rates are down across the board — audience fatigue is real.