What a link ACTUALLY costs in 2025 — post your last invoice, not your last quote

New. Sure.

Came back to say the insert finding held up on my own numbers, which I'd never separated out before because I'd never had a reason to.

Went back through three years of invoices. 2023 through now: inserts 68% alive at twelve months, guest posts 89%. Consistent with your ten-week figure and it doesn't get worse after the first six months, which suggests the removals are a business decision the seller makes early rather than sites dying.

They're churning the slot to resell it. That's all this is. Fifteen years of this and the industry still finds new ways to sell the same shelf twice.

Bumping because I keep coming back to the August table and it's still the best answer to "what should this cost" I've found anywhere. Is anyone doing a 2026 one?