Since nobody has laid out the actual arithmetic, and the ranges above are right but hard to plan against, here is how I'd build the budget for a hundred.
Split the cost into three buckets
The mistake is treating this as one number. It's a setup cost, a monthly cost, and a replacement cost, and they behave completely differently.
Setup, one-off. Numbers, and whatever you pay for the identity material. At a hundred accounts you are looking at roughly $0.20-0.60 per number, so $20-60, plus retries — budget 1.4 numbers per account because a meaningful fraction fail on first send. Call it $30-90. This is the bucket everyone quotes and it is the smallest one.
Monthly, recurring. Proxies dominate and there is no way around it. The relevant question is accounts per IP. Somewhere between three and eight is where people land; below three you are wasting money and above ten you are building a cluster that dies together. At five per IP you need twenty IPs. Residential at that count runs $8-20 each per month depending on how you buy. That is $160-400 monthly, and it does not stop when you stop.
Add automation if you use it. Add a phone farm if you're doing anything the browser can't.
Replacement. This is the bucket that decides whether the whole thing works. Take your monthly attrition rate — mine ran 20-35% in the first sixty days and settled around 8-12% after that — and multiply by your setup cost per account. It sounds small. It is not small, because attrition is not evenly distributed: you lose them in clusters, and a cluster loss takes the proxy's reputation with it, so you're often replacing the IP too.
A realistic first-year figure
| Bucket |
Month 1 |
Steady state |
| Numbers |
$60 |
$15/mo |
| Proxies |
$280 |
$280/mo |
| Software |
$0-120 |
$0-120/mo |
| Replacement |
— |
$40-90/mo |
So somewhere around $350 to start and $350-500 a month to hold position. Over a year that is four to six thousand, which is a different conversation from the two hundred dollars people imagine when they start.
I have not run a farm above about 250 accounts, so I don't know where the economics change. They do change — the people running thousands are not paying per-IP retail — but I can't tell you at what point.
Summary: the setup is cheap, the holding cost is the business, and if the monthly number doesn't work then the setup number never mattered.